What is Digital Out-of-Home Advertising?

Digital out-of-home is digital advertising that can be found outside the home, in a public environment. The classic example of an out-of-home ad is a billboard ad. Advancements in digital advertising have allowed for DOOH to become more precise. Ad campaigns can appear in a variety of formats, like digital screens at gas stations, in elevators, on mall directory screens, or on taxi cabs.

Benefits of DOOH Advertising

Here’s why DOOH advertising needs to be part of your digital marketing mix

  • 01 Place your ads in a contextual environment, like on digital signage at the airport.
  • 02 Cookieless advertising solution that doesn't require 1st or 3rd-party data.
  • 03 One of the fastest-growing advertising channels with global expenditures projected at $45 billion USD by 2024.
  • 04 Target audiences outside their home with ads that cast a wide net, an ideal tactic for brand awareness.
  • 05 Capture your audience's attention with creative, unskippable ads in different formats.
  • 06 Create a multi-channel marketing strategy to tell your brand story.

Explore DOOH Formats

Amplify your brand in a digital out-of-home campaign using a variety of formats and sizes.

Large Format

Can be displayed on billboards, like those on the side of the road. It is best viewed by pedestrians and street-level traffic.

Place-Based

Placed in contextually relevant environments like gyms, office buildings, and taxis. It engages with consumers in a natural setting.

Point-of-Purchase (POP)

Typically found in shopping destinations like malls, grocery stores, and retail stores. It can help influence the shopping decisions of consumers while they're in-store.

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