Shopping Ads Agency.
"Shopping ads let your products sell themselves before buyers even click."
Your Google Shopping partner in the UAE.
Google Shopping Ads display your products at the top of search results with an image, price, and store name before users even reach your website. They are the most visual and most commercially intent-driven format in paid search, and consistently deliver strong ROAS for eCommerce businesses.
At Digital ROI, we manage Google Shopping campaigns from product feed setup through to Performance Max and standard Shopping campaign management, continuously optimising bids, product groupings, and feed quality to maximise sales at the lowest possible cost per acquisition.
Success in Google Shopping depends on the quality of your product data feed as much as your bid strategy. We manage both, ensuring your products appear for the right queries at competitive prices.
Our Data-Led Approach to Google Shopping
Shopping campaign performance is driven by feed quality, campaign structure, and bidding discipline. We manage all three with equal rigour to deliver maximum ROAS from your product catalogue.
What We Deliver..
Product Feed Setup & Optimisation
Building and optimising your Google Merchant Center feed with accurate titles, descriptions, categories, GTINs, and custom labels to maximise product visibility.
Shopping Campaign Structure
Designing campaign and ad group architecture that separates products by category, margin, performance, and bid priority for efficient budget allocation.
Bid Management by Product Group
Setting and adjusting bids by product group, brand, category, and individual product based on margin, conversion rate, and competitive landscape.
Performance Max Management
Configuring and managing Performance Max Shopping campaigns with optimised asset groups, audience signals, and bidding strategies.
Negative Keyword Management
Applying negative keywords at campaign and ad group level to prevent ads from showing for irrelevant or low-converting search queries.
ROAS and Conversion Reporting
Monthly reporting on impressions, clicks, conversion rate, revenue, ROAS, and cost per sale so you always know exactly what your Shopping investment is generating.
Shopping Ads
Agency
Who Should Invest In Shopping Ads?
Our Shopping Ads services are ideal for:
- eCommerce stores with structured product catalogues on Google Merchant Center
- Retailers competing for product visibility in Google search results
- Brands with strong product margins that support profitable ROAS targets
- Businesses running seasonal promotions that benefit from product-level visibility
- Any online store wanting to capture buyers with high purchase intent
- Brands complementing social media product ads with search-intent shopping campaigns
Why Brands Trust Our Expertise
We combine deep Google Shopping platform knowledge with feed management expertise to deliver campaigns that maximise product visibility and sales at controlled acquisition costs.
Google Merchant Center Setup
We set up and verify your Google Merchant Center account, connect it to Google Ads, and configure all required business information, shipping settings, and return policies.
Product Feed Creation & Optimisation
We build or improve your product data feed, optimising titles, descriptions, categories, and attributes to maximise relevance and Quality Score across your catalogue.
Ongoing feed maintenance ensures products stay approved and competitive as your catalogue changes.
Standard Shopping Campaigns
We build and manage standard Google Shopping campaigns with structured product groups, tiered bid strategies, and active negative keyword management.
Campaign architecture is designed around your product categories, margins, and performance history to ensure efficient budget allocation.
Performance Max Shopping
Performance Max campaigns use Google's machine learning to serve Shopping ads across Search, Display, YouTube, and Gmail. We configure asset groups, audience signals, and bid strategies for optimal Performance Max results.
Competitive Pricing Analysis
Google Shopping is a price-visible format. We monitor competitive pricing in your category and advise on pricing strategy where it is affecting campaign performance and conversion rates.
Shopping Ads Audit
For businesses with existing Shopping campaigns, we conduct a full audit of feed quality, campaign structure, bid efficiency, and conversion tracking to identify where performance can be improved.
Seasonal Campaign Management
Peak periods such as Ramadan, UAE National Day, and major retail events require specific bid and budget strategies. We plan and manage seasonal Shopping campaigns to capture maximum sales volume during high-demand windows.
Full Shopping Campaign Management
End-to-end Google Shopping management including feed management, campaign build, bid optimisation, and monthly ROAS reporting. Dedicated account management throughout.
Looking for a Google Shopping agency in Dubai that maximises ROAS from your product catalogue?
Let's Turn Your Product Catalogue Into a Revenue Engine.
Frequently
Asked Questions.
Your digital performance partner.
Search ads are text-based and appear based on keyword targeting you define. Shopping ads are product-feed based and appear based on what Google determines is relevant from your product data. Shopping ads include an image, price, and store name, making them more visual and typically delivering higher click-through rates for product queries.
Google Merchant Center is the platform where you upload and manage your product data feed. It connects to Google Ads and provides the product information that Shopping campaigns use to determine which searches trigger your ads. Merchant Center approval is required before Shopping campaigns can run.
Budget depends on your product catalogue size, margins, and ROAS targets. A starting budget of AED 5,000 to AED 15,000 per month is common for mid-sized eCommerce businesses. We model expected ROAS based on your category and margin structure before recommending a specific budget.
ROAS varies significantly by category, product margin, and competitive landscape. UAE eCommerce businesses typically see ROAS of 3x to 8x from well-managed Shopping campaigns. We set realistic ROAS targets based on your category and improve toward them through ongoing optimisation.
Shopping Ads work best for physical products with clear specifications, competitive pricing, and visual appeal. They are less suited to services, custom products without fixed pricing, or products in categories where Google has limited Shopping inventory. We assess suitability as part of every engagement.
You need a Google Ads account, a Google Merchant Center account, a product feed (we can help build this from your eCommerce platform), and conversion tracking configured. We handle the full technical setup and ongoing management.
Tell us your goal.
We'll build the campaign.
Share your industry, target audience and budget. We'll respond within 24 hours with a tailored plan and forecasted results.
- Custom campaign plan within 24 hours
- Forecasted cost-per-lead for your industry
- Creative direction included
- Dedicated account manager