Connected TV Advertising.
"CTV combines the impact of television with the precision of digital."
Your CTV advertising partner in Dubai.
Connected TV advertising serves video ads on Smart TVs, streaming sticks, and gaming consoles through apps like Shahid, OSN+, YouTube on TV, and international streaming platforms. Unlike linear television, CTV is bought programmatically, so you can target specific audiences rather than buying broad channel demographics.
At Digital ROI, we plan and manage CTV advertising campaigns for UAE brands, reaching audiences in their living rooms with full-screen, largely unskippable video in a high-attention, premium content environment.
CTV is the fastest-growing video advertising channel in the region. As streaming continues to replace linear TV viewing, CTV provides the scale of television with the audience precision and measurement capabilities of digital.
Our Premium Approach to Connected TV Advertising
CTV is a premium format and should be planned and executed with premium discipline. We select inventory carefully, ensure creative is produced to broadcast quality standards, and measure outcomes beyond reach and frequency.
What We Deliver..
CTV Campaign Strategy
Defining audience targeting, platform selection, creative requirements, and measurement approach for Connected TV campaigns in the UAE market.
Programmatic CTV Buying
Accessing CTV inventory through DSPs with UAE streaming platform coverage, including private marketplace deals on premium streaming services.
Audience Targeting
Targeting CTV audiences by demographics, household income, content genre preferences, and connected digital behavioural signals.
Creative Specifications
Advising on CTV creative requirements including video length, technical specs, and production standards for living room viewing environments.
Cross-Device Attribution
Measuring the influence of CTV ad exposure on digital activity across other devices within the same household.
Performance Reporting
Reporting on reach, frequency, video completion rate, household coverage, and cross-device conversion attribution.
CTV Advertising
Agency
Who Should Invest In CTV Advertising?
CTV advertising is ideal for:
- Brands wanting premium video impact in a living room environment
- Businesses shifting budget from linear TV to more targeted digital video
- Consumer brands targeting UAE household decision-makers
- Advertisers wanting 100% viewability and high completion rates
- Brands running integrated video campaigns across CTV, YouTube, and social
- Any business whose target audience has shifted viewing from broadcast to streaming
Why Brands Trust Our Expertise
We bring programmatic buying discipline to CTV, combining audience data with premium inventory access to deliver campaigns that reach UAE households on their largest screens.
CTV Advertising Strategy
Defining audience approach, platform selection, budget allocation, and integration with other video channels for Connected TV campaigns.
Programmatic CTV Buying
Managing CTV inventory purchasing through DSPs with UAE streaming platform coverage, including private marketplace and direct deals where available.
Household Audience Targeting
Targeting UAE households by demographics, income indicators, content preferences, and connected digital signals for precision reach.
Premium Platform Deals
Sourcing and activating private marketplace deals on UAE and regional streaming platforms for guaranteed brand-safe, premium content placements.
CTV Creative Guidance
Advising on CTV creative requirements and production standards to ensure video assets perform in full-screen, high-definition living room environments.
Cross-Device Attribution
Configuring household-level attribution to measure the influence of CTV ad exposure on digital behaviour across other household devices.
OTT and CTV Integration
Planning CTV campaigns as part of an integrated OTT and programmatic video strategy across all connected device types.
Full CTV Campaign Management
End-to-end Connected TV advertising management covering strategy, buying, campaign execution, and monthly performance reporting.
Looking for a CTV advertising agency in Dubai that reaches UAE households on the biggest screen?
Let's Put Your Brand in UAE Living Rooms.
Frequently
Asked Questions.
Your digital performance partner.
Connected TV (CTV) advertising serves video ads on televisions connected to the internet through Smart TV operating systems, streaming sticks (like Apple TV or Chromecast), gaming consoles, or set-top boxes. Ads are served programmatically within streaming apps rather than through traditional broadcast signals.
CTV advertising in the UAE is available through platforms including Shahid (Saudi-based SVOD platform with UAE reach), OSN+ (regional streaming service), YouTube on TV, and international streaming services with ad-supported tiers. Platform availability evolves and we recommend the current best options based on your audience.
The majority of CTV ad placements are non-skippable or have very limited skip options. This contributes to CTV's significantly higher video completion rates compared to mobile and desktop video, making it one of the most attention-rich digital video environments available.
OTT (Over-the-Top) refers to any streaming content delivered over the internet, regardless of device. CTV specifically refers to OTT content consumed on a television set. OTT includes phones, tablets, and computers. CTV is the subset consumed on connected TV screens, which typically command premium CPMs due to larger screen size and higher completion rates.
CTV CPMs in the UAE typically range from AED 50 to AED 150 depending on platform, audience targeting, and deal type. Premium SVOD inventory commands the highest CPMs. A minimum budget of AED 15,000 to AED 25,000 per month is typically required for meaningful household reach.
CTV performance is measured on reach by unique household, frequency, video completion rate, and cross-device attribution (measuring digital actions taken on other household devices after CTV exposure). Brand search lift measurement is available for sufficiently large campaigns through third-party measurement providers.
Tell us your goal.
We'll build the campaign.
Share your industry, target audience and budget. We'll respond within 24 hours with a tailored plan and forecasted results.
- Custom campaign plan within 24 hours
- Forecasted cost-per-lead for your industry
- Creative direction included
- Dedicated account manager