OTT Advertising Agency.
"OTT reaches audiences wherever they stream, across every screen in the home."
Your OTT advertising partner in Dubai.
OTT (Over-the-Top) advertising serves video ads within streaming content delivered over the internet, across every device type: Smart TVs, smartphones, tablets, laptops, and desktops. As UAE audiences shift viewing from broadcast television to streaming services, OTT captures these viewers wherever and whenever they consume content.
At Digital ROI, we plan and buy OTT advertising for UAE brands across regional and international streaming platforms. OTT advertising combines the storytelling power and high completion rates of video in a premium streaming context with the audience targeting and measurement capabilities of programmatic.
OTT advertising is most effective as part of an integrated video strategy, complementing CTV campaigns targeting the living room screen with reach across all other connected devices where streaming consumption happens.
Our Reach-First Approach to OTT Advertising
OTT's strength is reach across every screen type. We plan OTT campaigns to maximise unduplicated audience coverage across all streaming devices, using audience data to ensure reach is with the right people.
What We Deliver..
OTT Campaign Strategy
Defining platform mix, device targeting strategy, audience approach, and creative requirements for OTT campaigns integrated with your broader video plan.
Multi-Platform OTT Buying
Accessing OTT inventory across streaming platforms through DSPs and direct deals, covering UAE and regional streaming apps across all device types.
Audience Targeting
Targeting OTT audiences by demographics, streaming genre preferences, household characteristics, and connected behavioural signals across devices.
Device Mix Planning
Planning OTT reach across CTV, mobile, tablet, and desktop to maximise total unduplicated audience coverage with appropriate frequency management.
Creative Management
Trafficking OTT video creative in required formats for each platform and device type, ensuring quality standards for every viewing context.
Performance Reporting
Consolidated reporting across all OTT platforms covering reach, frequency, completion rate, device breakdown, and cross-device attribution.
OTT Advertising
Agency
Who Should Invest In OTT Advertising?
OTT advertising is ideal for:
- Brands wanting premium video reach across all streaming devices in UAE
- Advertisers extending CTV campaigns to mobile and tablet streaming audiences
- Businesses shifting budget from broadcast TV to targeted digital video
- Consumer brands needing broad reach with audience precision
- Companies running integrated video strategies across all screens
- Any brand whose target audience has migrated from linear to streaming content
Why Brands Trust Our Expertise
We navigate the complexity of OTT's fragmented inventory landscape to deliver consolidated, measurable reach across every streaming device UAE audiences use.
OTT Advertising Strategy
Platform mix, device strategy, audience targeting approach, and integration with CTV and programmatic video for a coherent streaming advertising plan.
Multi-Platform OTT Buying
Accessing OTT inventory across UAE and regional streaming platforms via DSPs and direct deals, covering all streaming device types.
Audience Targeting Setup
Building and activating audience segments for OTT targeting including demographic, genre preference, behavioral, and first-party CRM audiences.
Cross-Device Reach Planning
Planning OTT delivery across CTV, mobile, tablet, and desktop with frequency caps and deduplication to maximise total unique reach.
CTV and OTT Integration
Planning CTV and OTT as a unified streaming video strategy, with inventory, audience, and budget allocation across both large and small screen environments.
Creative Trafficking
Managing OTT video creative trafficking across all active platforms and device types, ensuring correct format delivery for each viewing context.
Attribution and Measurement
Configuring cross-device attribution to measure OTT's impact on digital behaviour, alongside reach, frequency, and completion rate reporting.
Full OTT Campaign Management
End-to-end OTT advertising management from strategy and platform selection through campaign execution and monthly performance reporting.
Looking for an OTT advertising agency in Dubai that reaches UAE audiences across every streaming device?
Let's Reach UAE Streamers on Every Screen.
Frequently
Asked Questions.
Your digital performance partner.
OTT (Over-the-Top) advertising serves video ads within streaming content delivered over the internet, bypassing traditional broadcast or cable distribution. OTT includes any streaming device: Smart TVs, phones, tablets, and computers. CTV is the subset of OTT specifically on television screens.
OTT advertising in the UAE is available across platforms including Shahid, OSN+, Starzplay, and ad-supported tiers of international streaming services with UAE market availability. YouTube and social video platforms also provide OTT-adjacent inventory at scale. We recommend the current best mix based on your audience and objectives.
Traditional TV advertising buys broad channel audiences at fixed times. OTT advertising is bought programmatically against specific audience profiles and served to defined target groups regardless of which programme or channel they are watching. OTT also provides digital-quality measurement: completion rates, household reach, and cross-device attribution unavailable with broadcast TV.
Effective OTT budgets in the UAE typically start from AED 12,000 to AED 25,000 per month for meaningful reach. Premium streaming platform deals may require higher minimum spend commitments. Budget requirements vary by audience size, platform mix, and campaign objective.
It depends on the platform and placement. Many OTT ad formats are non-skippable, particularly on premium SVOD platforms where ad interruptions are part of the viewing contract. Completion rates for OTT are significantly higher than for mobile and desktop pre-roll, typically above 90%.
OTT performance is measured on reach (unique households or individuals), frequency, video completion rate, and cross-device attribution. Cross-device attribution connects OTT exposure to digital actions taken on phones, tablets, and computers by members of the same household. We report consolidated metrics across all active OTT platforms.
Tell us your goal.
We'll build the campaign.
Share your industry, target audience and budget. We'll respond within 24 hours with a tailored plan and forecasted results.
- Custom campaign plan within 24 hours
- Forecasted cost-per-lead for your industry
- Creative direction included
- Dedicated account manager